LUDO helps you generate more leads and sales through paid social advertising, driving predictable and profitable growth.
We focus on delivering maximum Return on Ad Spend (ROAS) and making your marketing budget work harder for your business.
Over the course of 15 months we scaled ZOA Energy Solutions from £500 to £80,000 ad spend per week, whilst maintaining the same cost per install.
Cost per lead
Appointment Rate
Over the course of 15 months we scaled ZOA Energy Solutions from £500 to £80,000 ad spend per week, whilst maintaining the same cost per install.
Cost per lead
Appointment Rate
Show your brand and products where your customers are. We start with two social channels, chosen to deliver the highest engagement and ROI for your business.
Paid social advertising puts your brand, products and services in front of your ideal customers and works best when campaigns focus on measurable, profitable outcomes. LUDO’s strategy, creative content, and campaign management help small and medium businesses scale, improve ROI, and get more from every pound spend of ad spend.
We handle everything — from strategy and ad platform setup to ongoing optimisation and performance tracking across multiple social channels — so you can focus on scaling your business.
We create impactful Paid Social Ads guided by accurate metrics and A/B testing. We double down on what works and eliminate what doesn’t, ensuring your social media Ad campaigns deliver predictable results.
We show you the numbers and overview you need for success. LUDO’s ‘no-jargon’ reports show what really matters — Leads, Pipeline Conversions, Sales, and Profitability.
We start with a simple conversation about your business, your customers, and what success looks like to you. The better we understand your goals, the better LUDO can deliver on them.
We create a clear, data-led paid social plan tailored to your business — crafted to attract the right customers, reduce wasted spend, and deliver measurable returns. You’ll review and approve the strategy before we launch.
Once your ads are live, we actively manage, optimise, and refine your campaigns for consistent results. You’ll get transparent updates that show exactly how your ads are performing — in Leads, Sales, and Profitability.
Paid Social refers to advertising on platforms like Facebook, Instagram, TikTok, or YouTube, where you pay to show your content to a targeted audience.
Unlike organic posts, which rely on algorithms and only reach followers unpredictably, Paid Social guarantees visibility.
Whether your goal is lead generation, brand awareness, or increased website traffic, Paid Social can deliver results fast. It plays a key role in a wider digital strategy by targeting your ideal audiences where they spend their time — on social media.
Unlike simply “boosting” a post, which gives limited reach and basic targeting, Paid Social unlocks full-funnel campaign strategies, advanced audience targeting, and multiple creative formats like image, carousel, and video ads.
Key benefits include:
Guaranteed Audience Reach: No relying on organic traction — you choose who sees your adverts.
Advanced Targeting: Reach audiences by location, interests, behaviour, or demographics.
Immediate Results: Launch campaigns and start seeing clicks, leads, and sales quickly.
Trackable ROI: Every impression and conversion is measurable, so you know exactly what’s working in your sales pipeline.
We don’t recommend relying on organic posting alone. It can build brand presence, tell your story, and showcase your culture — but it’s PR, not a reliable sales tool.
Unless you already have a large following, growth can be slow, unpredictable, and heavily influenced by changing social platform algorithms.
Real commercial results usually require a well-planned marketing strategy that aligns with your products, messaging, and desired customer experience. Digital agencies promising “instant” sales from organic content alone are misleading at best.
LUDO use Paid Social because it delivers faster, measurable outcomes such as lead generation, revenue, and ROI — not vanity metrics like likes and shares.
If your team wishes to manage organic content themselves, we’re happy to help you build a brand story and content strategy so your posts land with confidence and consistency.
To avoid confusion, it’s important to understand how customers behave on LinkedIn.
LinkedIn can be highly effective for specific B2B targeting, but it’s not ideal for fast sales like Meta, TikTok, or YouTube.
Users brains are typically in “networking mode,” not “buying mode,” and the cost-per-click is often higher than many small businesses can justify.
LinkedIn works best for:
For fast, trackable ROI, we usually recommend advertising on Facebook, Instagram, TikTok, or YouTube.
In-Feed Ads: Appear like regular posts but marked as “Sponsored.”
Image Ads: A strong visual with a compelling CTA.
Video Ads: Ideal for storytelling or product demonstrations.
Carousel Ads: Multi-image or video frames users can swipe through.
Boosted Posts: Give high-performing organic content a wider reach.
Yes — the best performing ads provide value, educate, and entertain.
Here are practical and proven ideas that improve brand visibility and boost sales: